Coolject
About this project
Welcome to CoolJect, a Florida-based medical technology brand by VCS Medical offering a fast-acting topical anesthetic spray that eases needle-related pain and anxiety for patients across dialysis, pediatrics, dermatology, and urgent care settings. We designed and developed a compelling, benefit-driven website that highlights CoolJect's non-toxic, one-handed application advantage over competitors like ethyl chloride sprays. Our focus was on creating a visually striking, comparison-based platform that helps healthcare providers quickly understand why CoolJect is the safer, more efficient choice for pain management.
Project Features
At CoolJect, we combined side-by-side product comparisons with a clear ordering funnel to support provider education and conversion. Our developed features include:
- Interactive Before/After Comparison: Visual slider contrasting CoolJect’s benefits against traditional anesthetic alternatives.
- Specialty-Based Use Case Icons: Dedicated icon grid showcasing applications across dialysis, orthopedics, pediatrics, and 8+ other specialties.
- Competitor Swap-Out Offer: Dedicated trade-in funnel encouraging providers to switch from Ethyl Chloride, CryoDose, or Pain Ease.
- Sample Request & Ordering Flow: Streamlined “How to Order” and sample request system to drive provider trials.
- Compliance-Ready Structure: Built-in FDA disclaimer and Instructions for Use (IFU) resource page for regulatory transparency.